Case Study: How Gramiyaa Slashed Logistics Costs by 25% & Reclaimed 20 Hours/Month
The Challenge: High Costs & Inefficiencies in Logistics
Gramiyaa, a Bengaluru-based Wood Cold pressed oil brand supplying to Blinkit,Zepto, Instamart & other Q-Commerce platforms faced significant logistical hurdles that impacted profitability and operational efficiency:
- High Transportation Costs: Each trip cost Min. ₹2,500, with trucks running at only 20% - 25% capacity—leading to wasted space and money.
- Time-Consuming Coordination: The team spent 3 hours daily managing drivers, resolving warehouse rejections, and handling paperwork.
- Unpredictable Delays: Lack of real-time tracking led to last-minute chaos, affecting delivery reliability.
These inefficiencies were eating into profits and diverting focus from core business growth.
The Solution: LogiQ’s Smart Logistics Optimization
LogiQ implemented a two-pronged strategy to streamline Gramiyaa’s supply chain without disrupting existing operations:
- 1. Smarter Shared Truck Utilization
- * Multi-Brand Load Optimization: LogiQ combined Gramiyaa’s shipments with two other compatible brands, increasing truck utilization to 80%.
- * Cost Savings: Reduced per-trip expenses from ₹2,500 to ₹1,900, cutting logistics costs upto 25%.
- 2. Hands-Free Operations with Tech-Driven Management
- * Automated Pickup & Documentation: LogiQ handled all pickups, paperwork, and proof of delivery (POD), eliminating manual follow-ups.
- * Real-Time WhatsApp Alerts: Instant updates replaced frantic calls, ensuring transparency and reducing delays.
- * Time Savings: Staff time spent on logistics dropped from 3 hours/day to just 15 minutes.
The Results: Cost Savings & Regained Productivity
| Metric | Before LogiQ | After LogiQ | Improvement |
|---|---|---|---|
| Cost per Trip | Rs.2,500 | Rs.1,900 | 24% Savings |
| Daily Time Spent | 3 hours | 15 minutes | 90% Reduction |
Why This Works for Your Business
- ✅ Lower Costs Without Changing Fleets – Pay only for your share of space in optimized trucks.
- ✅ Regain Lost Time – No more chasing drivers or fixing paperwork—LogiQ automates it all.
- ✅ Seamless Scalability – As your business grows, LogiQ’s shared logistics model keeps costs in check.
Ready to Optimize Your Logistics?
Gramiyaa’s success proves that smarter logistics can drive profitability and efficiency. Let LogiQ do the same for you.